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Mamma Italiana

By on August 28, 2008
Like a bubbling glass of Spumante, overflowing with life, Tiziana Alamprese brings her vibrant personality to Japan. As head of the Fiat Country division here, she is on a mission to ensconce the baby Fiat Cinquocento firmly into our lives. A mission she willingly takes on as the little car with the big heart encapsulates her own philosophy of life; one of happiness, creativity, and one that involves having a social responsibility to the environment and to family.
Tiziana has a love of all things Japanese and a keen knowledge of the Japanese psyche. She came here as a graduate student returning to Italy imbued with a true feeling of Japan. Three years ago, she moved back here with her daughter, only to to find her expat lifestyle was devoid of the Japanese ways that she had embraced with her family back in Europe. With her typical zest for life, she went about converting her Westernized apartment back to its Japanese roots with her beloved futon, tatami and kotatsu. Of course the conversion didn’t extend to cars and she waxes lyrical about the beautiful yellow Cinquecento parked outside.
 
As a businesswoman in a male-dominated industry and as a mother she operates as two alter-egos, exuding a sense of positiveness and hope which embraces both her family and work. Last month, the highly successful ‘Classic Gig’ concert was a perfect example of her commitment to her cause of creating a synergy between commerce and culture. Creating an event that fused the classic with the contemporary by bringing to the same stage pop, rap and classical artists. It also saw the culmination of another collaboration–working with the Italian contemporary artist Giuliano Ghelli, an artist who epitomizes the new ‘nature’. He transformed the already cute Cinquecento automobile into a unique road machine which was auctioned on the net. The winning bidder drove off into the night with the proceeds going to the Kids Earth Fund which helps the deprived children of the world.
 
With further collaborations with performers and creators outside of the traditional automobile world Tiziana hopes create a link in the community with families and particularly the children who, in her words, “are everything, the present and the future!“ Coming soon is the Fiat cafe, the first in the world, combining the Fiat eco-educational  spirit with Italian food in a family-friendly environment; serving the community and bringing something more to the world than just a conventional car showroom. It also gives us the chance to sample some of her secret Italian recipes and unleash yet another of her alter-egos, Mamma Italiana. Ciao!

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